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  • Volume 28
  •  Issue 1
  • Publication Date: Winter 2005



Using Public Relations Strategies to Advocate for Gifted Programming in Your School

Kevin Besnoy

THE CURRENT TREND OF CUTTING and slashing funding for gifted education from state budgets is a call to action for all educators of the gifted. This watershed moment must be addressed with a proactive grassroots vision because the greatest effects will be felt at the most basic level: the local schools. Sternberg (1996) warned that cutting a program is much easier when few supporters advocate for its existence. Thus, in order to stem the tide of the reduction of gifted education services, educators of the gifted must become advocates and employ public relations strategies within their own school buildings.



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